| What it does | Bold, affordable fragrance and home scents inspired by culture and self-expression
| AI-powered seasonal color analysis from a selfie in 30 seconds
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| Stage | Not given
| Startup
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| Founded | Not given
| 2026
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| Based in | US
| Not given
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| Pricing model | Paid
| Freemium
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| Pricing | Individual fragrances from $39; sample sets starting from $1 per sample; bundles and sets from $39 to $117; free shipping on orders $75+; shipping $7.95 for single item orders
| Free: 1 AI color analysis per day without account, or 3 free credits at sign-up. Credit packs: $2.90 for 3 credits (1 run), $8.90 for 15 credits (5 runs), $9.90 for 21 credits (7 runs). Color Handbook: $12.90 one-time purchase. Each color analysis, makeup look, or hairstyle look costs 3 credits; AI
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| Key features | - Designer-inspired fragrance formulas capturing the mood and character of iconic scents
- Premium-grade ingredients selected for depth, wear, and performance
- Fragrances developed by expert luxury perfumers
- Vegan, cruelty-free formulas free from sulfates and parabens
- Made in the U.S. with globally sourced ingredients
- $1 sample trials to test fragrances before buying full bottles
- Bundle Builder to customize 2, 3, or 4-scent fragrance sets
- Long-lasting fragrance performance designed to last for hours
- Home fragrance products including room sprays and diffusers
| - 12-season color classification with undertone, depth, and chroma scoring
- Personalized color palette with colors to wear and avoid
- AI makeup generator to visualize lipstick, blush, and eyeshadow on your face
- AI hairstyle changer to preview different cuts on your face
- AI hair color try-on tool
- Face shape detector mapping 478 facial points
- AI age guesser to show how photo lighting and colors affect perceived age
- Color Analysis Quiz for manual seasonal classification
- AI Stylist for personalized styling advice with makeup and hairstyle renders
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| What makes it different | - Premium fragrance quality without luxury brand markup or gatekeeping
- Designer-inspired formulas that capture the spirit and wear of iconic fragrances at a fraction of the price
- Affordable pricing based on fair scent investment rather than brand name or packaging
- Rooted in Hispanic culture and bold self-expression philosophy
- Allows customers to enjoy fragrance daily without saving it for special occasions
| - Approximately 80% accuracy on well-lit selfies, self-tested and published honestly
- Free first analysis daily without account or signup, no mandatory purchase
- Photos not saved or trained on when signed out; transparent privacy practices
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 28 ● no change since last check | 22 ▼ −2 (down) since last check |
| Trust Flow (Majestic) | 27 | 24 |
| Citation Flow (Majestic) | 24 | 37 |
| Referring domains (Majestic) | 129 | 586 |