| What it does | No.1 British Anti-Ageing Skincare
| Wear your tone
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| Stage | Established
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| Founded | 1989
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| Based in | GB
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| Pricing model | Not given
| Freemium
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| Pricing | Not given
| Each account can make 20 AI requests per day, with the look check, Hooky and Calendar outfit plans sharing this limit.
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| Key features | - Cleansers
- Moisturisers
- Eye Care
- Serums & Oils
- Masks & Exfoliators
- Body products
- Pro-Collagen range
- Subscription products
| - Tone analysis from selfie to find color season and undertone
- Digital closet with automatic tagging of color, season and fabric
- Daily outfit suggestions matched to weather and plans
- Hooky AI stylist for outfit questions and advice
- Virtual try-on to preview items before buying
- Chrome extension for checking items while shopping
- Web app and mobile apps for iOS and Android
- 20 AI requests per account per day
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| What makes it different | - Products developed in UK Innovation Hub and manufactured in England
- Rigorous third-party clinical and consumer testing for proven results
- Spa expertise embedded in skincare routines
- Combines nature with science using biotechnology
- Certified B Corporation balancing profit with social and environmental responsibility
| - Combines color analysis with digital wardrobe organization in one app
- Personalized outfit suggestions based on your specific skin tone and weather
- Virtual try-on shows items on you in your own light with your own clothes
- AI stylist Hooky remembers your wardrobe and personal preferences
- Helps you wear more of what you already own
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| Ships internationally | Not given
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| Sells online | Not given
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| Physical shop | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 71 ● no change since last check | 20 ● no change since last check |
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| Trust Flow (Majestic) | 34 | 7 |
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| Citation Flow (Majestic) | 47 | 19 |
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| Referring domains (Majestic) | 3084 | 10 |
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