| What it does | British designer shoes, handmade since 1866
| Wear your tone
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| Stage | Not given
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| Founded | Not given
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| Pricing model | Not given
| Freemium
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| Pricing | Not given
| Each account can make 20 AI requests per day, with the look check, Hooky and Calendar outfit plans sharing this limit.
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| Key features | - Goodyear welted construction
- Handmade footwear
- Made in England collection
- Shoe repair service
- Customization through Grenson:LAB
- Waterproof collection
| - Tone analysis from selfie to find color season and undertone
- Digital closet with automatic tagging of color, season and fabric
- Daily outfit suggestions matched to weather and plans
- Hooky AI stylist for outfit questions and advice
- Virtual try-on to preview items before buying
- Chrome extension for checking items while shopping
- Web app and mobile apps for iOS and Android
- 20 AI requests per account per day
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| What makes it different | - One of the first UK manufacturers to produce Goodyear welted shoes
- Selected footwear handmade in Northamptonshire factory since 1866
- Combines traditional British craftsmanship with contemporary design
| - Combines color analysis with digital wardrobe organization in one app
- Personalized outfit suggestions based on your specific skin tone and weather
- Virtual try-on shows items on you in your own light with your own clothes
- AI stylist Hooky remembers your wardrobe and personal preferences
- Helps you wear more of what you already own
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| Ships internationally | Not given
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| Sells online | Not given
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| Physical shop | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 50 ▲ +1 (up) since last check | 20 ● no change since last check |
| Trust Flow (Majestic) | 29 | 7 |
| Citation Flow (Majestic) | 43 | 19 |
| Referring domains (Majestic) | 991 | 10 |