| What it does | Modern, simple clothing and functional homeware inspired by a slower way of life
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| Stage | Established
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| Founded | 1997
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| Based in | GB
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| Pricing model | Not given
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| Free plan with available credits after sign-up. Paid subscription plans available with monthly credit renewal; each AI action (image analysis, lookbook creation, outfit review, garment extraction, outfit recommendation, virtual try-on, agent chat message) uses 1 credit. Unused credits do not roll ov
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| Key features | - Womenswear collection including dresses, coats, knitwear, and accessories
- Menswear collection with coats, knitwear, trousers and accessories
- Homeware including tableware, bed linen, blankets, and ceramics
- TOAST Reworn resale initiative
- TOAST Renewed clothing renewal service
- TOAST Repair service
- Magazine publishing articles on makers, materials and seasonal content
| - Save outfit inspiration from Pinterest, Instagram, TikTok and other websites
- AI analyzes images to detect clothing items, style, season, occasion, and color palette automatically
- Upload photos of your own clothes for AI to organize into individual garments by category, color, and warmth
- Match saved inspiration to clothes you already own and see which looks you can recreate
- Plan weather-aware outfits from your wardrobe
- AI virtual try-on to preview finished outfit on your own photo
- Organize saved looks into curated lookbook collections filtered by style, season or occasion
- Share lookbooks via single link for friends to view without an account
- Chat with AI styling agent to save, recommend and plan outfits
- Get outfit scores and recommendations for single outfit swaps
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| What makes it different | - Long-lasting design intended to be worn for a lifetime
- Handcrafted pieces using time-honored methods from makers worldwide
- Nature-inspired colour palette and design philosophy
- Circular economy initiatives to extend garment life
- Community-focused storytelling celebrating craftspeople and traditions
| - Turns outfit inspiration into wearable looks using only clothes you already own, not just a lookbook app
- AI-powered end-to-end workflow from saving inspiration through virtual try-on before wearing
- AI automatically detects garments and styling attributes with no manual tagging required
- Weather-aware outfit planning built from your existing wardrobe
- Multiple tools for different use cases: planning, creating, generating outfits, and sharing lookbooks
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| Ships internationally | Not given
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| Sells online | Not given
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| Physical shop | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 70 ● no change since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 31 | 5 |
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| Citation Flow (Majestic) | 47 | 20 |
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| Referring domains (Majestic) | 2022 | 6 |
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Outfity