| What it does | Modern, simple clothing and functional homeware inspired by a slower way of life
| Wear your tone
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| Stage | Established
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| Founded | 1997
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| Based in | GB
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| Pricing model | Not given
| Freemium
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| Pricing | Not given
| Each account can make 20 AI requests per day, with the look check, Hooky and Calendar outfit plans sharing this limit.
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| Key features | - Womenswear collection including dresses, coats, knitwear, and accessories
- Menswear collection with coats, knitwear, trousers and accessories
- Homeware including tableware, bed linen, blankets, and ceramics
- TOAST Reworn resale initiative
- TOAST Renewed clothing renewal service
- TOAST Repair service
- Magazine publishing articles on makers, materials and seasonal content
| - Tone analysis from selfie to find color season and undertone
- Digital closet with automatic tagging of color, season and fabric
- Daily outfit suggestions matched to weather and plans
- Hooky AI stylist for outfit questions and advice
- Virtual try-on to preview items before buying
- Chrome extension for checking items while shopping
- Web app and mobile apps for iOS and Android
- 20 AI requests per account per day
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| What makes it different | - Long-lasting design intended to be worn for a lifetime
- Handcrafted pieces using time-honored methods from makers worldwide
- Nature-inspired colour palette and design philosophy
- Circular economy initiatives to extend garment life
- Community-focused storytelling celebrating craftspeople and traditions
| - Combines color analysis with digital wardrobe organization in one app
- Personalized outfit suggestions based on your specific skin tone and weather
- Virtual try-on shows items on you in your own light with your own clothes
- AI stylist Hooky remembers your wardrobe and personal preferences
- Helps you wear more of what you already own
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| Ships internationally | Not given
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| Sells online | Not given
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| Physical shop | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 70 ● no change since last check | 20 ● no change since last check |
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| Trust Flow (Majestic) | 31 | 7 |
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| Citation Flow (Majestic) | 47 | 19 |
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| Referring domains (Majestic) | 2022 | 10 |
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Wearton