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Loyalo vs Sellura

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Loyalo compared with Sellura
DetailLoyalo logo LoyaloSellura logo Sellura
What it doesShopify subscriptions, loyalty and B2B without per-order fees SEO-optimized product listings for marketplace sellers
StageNot given Startup
FoundedNot given 2026
Based inNL UA
Pricing modelNot given Not given
PricingGrowth €99/month for up to 250 active subscriptions, Scale €299/month for above 250 active subscriptions, Scale B2B €499/month for B2B and B2C combined without limit. Customer Loyalty add-on €199/month on any plan. AI-chat add-on €49/month (with subscription plan) or €79/month standalone. Productrev Free: title preview and SEO score on every generation, 2 free Listing Grader checks. Starter: $15/mo (or $150/year) with 25 listing credits/month and 40 Grader checks/month. Pro: $24/mo (or $240/year) with 65 listing credits/month, bulk generation up to 10 listings, AI product images at 1 credit eac
Key features
  • Native Shopify Selling Plans for subscriptions
  • Recurring iDEAL payments via Mollie
  • Customer self-service portal for pause, resume and skip
  • Points-based loyalty rewards and tiered programs
  • B2B fixed recurring orders per business location
  • Klaviyo integration with subscription events
  • API and webhooks for custom integrations
  • Pre-paid and gift subscription packages
  • Dashboard with MRR, churn and subscription analytics
  • Free SEO title preview and 0–100 score on every generation
  • Support for 10 marketplaces with platform-specific rules
  • AI-generated product images from uploaded photos
  • Bulk generation of up to 10 listings at once
  • CSV export of complete listing details
What makes it different
  • No per-order fees, only fixed monthly pricing
  • Native integration with Shopify checkout and orders
  • Recurring iDEAL payments with SEPA mandate, not just Shopify Payments
  • All features including loyalty and B2B in one app
  • Easy 14-day free trial with no credit card required
  • Transparent, deterministic scoring with published criteria rather than black-box algorithms
  • Rules sourced from official marketplace seller documentation, not folklore
  • No sales promises—focuses on findability, not guaranteed conversions
  • AI-generated images checked against originals to prevent quality drift
Ships internationallyNot given Not given
Sells onlineNot given Not given
Physical shopNot given Not given
Community votes00
DR (Domain Rating by Ahrefs)5 +5 (up) since last checkNot checked yet no change since last check
Trust Flow (Majestic)05
Citation Flow (Majestic)021
Referring domains (Majestic)06

5 details filled in for both companies.

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