UK premium retail and lifestyle launches

Sign in
VIP Life Retail

How do I claim and verify my listing?

Take ownership of your brand's listing on VIP Life Retail and display the Verified badge.

Updated

Claiming your brand

Locate your company's listing and select "Claim", or navigate to /claim/<listing>. You'll be asked to prove that you control the brand's domain using one of four approaches:

  • Receive a verification link via post to a mailbox registered at your domain
  • Place a DNS TXT record on your root domain
  • Add a meta tag to your homepage
  • Upload a small verification file to your website

Choose whichever method suits your technical setup. Verification codes remain valid for 14 days; if yours expires, you may begin the process afresh.

Once verified

You become the listing's owner (assuming it was previously unclaimed) and gain the ability to edit all details. The Verified badge appears on your listing, confirming that you control the underlying domain. This badge cannot be purchased and operates independently of any paid placement or voting activity.

Verification is a one-time confirmation of domain ownership. It does not expire once granted, and the badge remains yours for as long as you maintain the listing.

Questions people ask

What does the Verified badge mean?
It confirms that you control the company's domain. The badge is never available for purchase and is entirely separate from any paid services or voting on the site.
How long do I have to complete verification?
Your verification code is valid for 14 days. If it expires, simply start the claiming process again.
What if my listing was previously claimed by someone else?
You can still initiate a claim. Verification proves domain ownership, which is the basis for taking control of the listing.

Related help

All help articles · Contact us

Help centre